Trusted by parents

OUR LOWER SUGAR MISSION

Join us in removing excess sugar from kids' diets and creating healthier habits that last a lifetime.

Get social with: #junglesquadunite

Our mission

CUT 3KG OF SUGAR A YEAR FROM KIDS DIETS

Busy days leave little time to overthink snacks — that’s where Jungle Squad helps.

While many UK cake bars have 11–12g of sugar, ours has just 3.2g. Over a year, that simple swap can remove up to 3kg of sugar from a child’s diet and help avoid daily snack battles. It’s not about being perfect — it’s about saying YES more often with confidence.

We give parents relief, kids excitement, and turn everyday snack time into a positive adventure. Join families choosing better swaps and say YES to adventure.

Mark Simester

CEO Jungle Squad

THE GREAT SNACK BATTLE

vs
Change opponent

win

3.2g SUGAR

win

89 CALORIES

win

4.2g FAT

win

EPIC CARD GAME
11.3g SUGAR

lose

120 CALORIES

lose

6.2g FAT

lose

NO FREE CARDS

lose

19.1g SUGAR

lose

238 CALORIES

lose

11.7g FAT

lose

NO FREE CARDS

lose

13g SUGAR

lose

139 CALORIES

lose

7.7g FAT

lose

NO FREE CARDS

lose

Jungle Squad Wins!

The healthier snack your kids will love

Select your opponent

DID YOU KNOW?

  • Children aged 7 to 10 should have no more than 24g of free sugars a day - thats the equivalent of 6 sugar cubes.*
  • This can easily be consumed in a few regular household meal choices including breakfast cereal, fruit juice and flavoured yogurts.*
  • Many cake bar products have between 11-12g of sugar per serving - thats half of a child's recommended allowance!**

*SOURCE: NHS Direct
**Based on leading brands nutritional information

THE JUNGLE SQUAD DIFFERENCE

ONLY 3G SUGAR

Jungle Squad cake bars are vegetarian, making them a simple, inclusive choice that more families can enjoy with everyday confidence.

SOURCE OF FIBRE

Dietary fibre is important for children because it helps keep their digestion regular and prevents constipation, supporting a healthy digestive system as they grow.

VEGETARIAN

Jungle Squad cake bars are vegetarian, making them a simple, inclusive choice that more families can enjoy with everyday confidence.

WE BELIEVE IN HEALTHIER PLAY

Beyond The Physical x Jungle Squad

Jungle Squad is proud to be partnering with Beyond the Physical to bring character-led movement experiences into schools and after-school clubs across the UK. Together, we are reimagining how physical education can nurture not only active bodies, but confident, resilient and thoughtful young people.

By weaving the Jungle Squad world into Beyond the Physical’s expertly designed workshops, physical activity becomes a vehicle for character growth. Children aren’t simply moving, they are stepping into meaningful roles, solving problems, collaborating with others and exploring values such as courage, empathy, perseverance and self-belief. Movement becomes purposeful, imaginative and deeply connected to personal development.

Rooted in Beyond the Physical’s expertise in PE, wellbeing and curriculum design, these workshops are carefully structured to develop physical literacy alongside emotional literacy. Each session blends story, challenge and reflection, creating safe spaces where children can take risks, support one another and discover their strengths.

This partnership brings the Jungle Squad characters beyond the screen and into real-world learning environments where play, movement and character education come together to help every child grow.

BRINGING FAMILIES TOGETHER

Family bonding time just got adventurous! Build your deck, master the rules, and battle it out in this epic game full of strategy, surprise, and giggles.

  • DESIGNED FOR AGES 5-12Built for kids, but grownups too! Fun for the whole fam.
  • SIMPLE TO LEARNEasy to grasp in under 5 minutes—perfect for quick family rounds.
  • SCREEN-FREE FAMILY TIMEFace-to-face play that eliminates devices and inspires real-life play.

View on Screen Time

"We recognize that screen time is an unavoidable part of modern childhood. Our goal is to transform that reality into something positive by creating immersive experiences that bridge the gap between digital interaction and real-world play."

  • AR app that bridges screen time and real-world play
    The Jungle Squad AR app transforms screen time into active play, encouraging kids to move, explore, and engage with their favourite characters.
  • A safer, more controlled way to watch the show
    All Jungle Squad episodes are embedded on the website for safe, age-appropriate viewing, reducing risks while giving parents more control and peace of mind.
  • Card game built for family interaction
    The Jungle Squad card game brings kids and parents together for shared play that sparks conversation, teamwork, imagination, and turns screen time into family time.

PLAY BEYOND SCREENS

Jungle Squad is the wild family card game that swaps scrolling for real adventure. Laugh, plot and race to win together with quick-fire turns, playful strategy and surprises—no phones, just connection and jungle-size fun.

LEARN IN 5 MINS

Simple rules, zero setup. Kids, parents and even grandparents can pick it up fast. You’ll grasp the basics in under five minutes, then discover smart choices and sneaky moves that keep everyone coming back for “one more round.”

PLAY WITH PURPOSE

With every round, kids read, count and plan their next move—quietly boosting literacy, numeracy and problem-solving. It’s hands-on, confidence-building fun where real-world skills grow alongside laughs and family time.