MADE BY REAL
PARENTS
You know—the ones who’ve run out of rainy day ideas by day two of the holidays
WE'RE NOT A FANCY BRAND WITH MATCHING MUGS. WE'RE MUMS, DADS, AND CARERS—DOING OUR BEST (MOST DAYS)
We've:
- Done school drop-off in pyjamas
- Bribed peace with petrol station snacks
- Used baby wipes for, um, everything
- Put the telly on & called it mindfulness
Sound familiar? Good. You belong here. It's this kind of chaos that built Imaginakery—a kids' brand born in the parenting trenches.
WHY WE STARTED IMAGINAKERY
We saw play changing—and not always for the better. More scrolling, fewer stories. More solo screens, fewer shared moments. We wanted to put imagination back into children's play.
So, we built a brand that makes it easier for families to play together—sparking creativity, keeping things simple, and bringing back family game night. Games that siblings can play together (without tears), and that parents and grandparents can join in on (in five minutes or less).
Our first mission?
Jungle Squad.
MEET JUNGLE SQUAD
COLLECTIBLE TRADING
CARD GAME
Build your deck, outsmart RUIN Corp, and lead the heroes of the jungle.
Made for
all ages
Young kids, parents, even grandparents—play in five minutes, no accounts or data required.
Family game night,
restored
Quick to learn, fun to master—siblings, parents, everyone round the table.
Fair, fast,
thrilling
Luck and strategy mean anyone can win—while practising numeracy, reading, strategy and turn-taking.
BASICALLY, IT'S
PLAYTIME—
LEVELLED UP.
A game that actually gets everyone playing. Big reactions for rare cards; bigger giggles for dramatic defeats. Not just keeping them busy. Shared stories, healthy rivalry, and real connection.
WE’RE NOT PERFECT—BUT WE’RE TRYING
We still microwave the peas, sprint into parents’ evening seven minutes late, and cut sandwiches into stars to compensate for literally everything else.
But we’re improving—our artwork, our rules, our stories, our packaging. Jungle Squad is just the start; Imaginakery is building more family-friendly worlds—and simpler ways to help families play together.
Stick around
SO… WHAT NOW?
- Deal the cards.
- Build your deck.
- Join the Squad.
- Turn screen time into playtime.
Because the Wi-Fi will crash. The meltdowns will happen. But at least the game bit’s sorted.
Parenting is hard. Play shouldn’t be.
