OUR STORY
Built for busy families who still believe in a little magic. We turn everyday moments into shared adventures.
WHAT’S BEHIND THE BRAND
Jungle Squad is made by Imaginakery, a small but mighty team with one big idea. That kids deserve snacks that are genuinely better for them, games that spark their imagination, and a brand that families can actually trust.
We know from our own experience that parenting is hard. There’s never enough time. The lunchbox shame is real. The impossible juggling is real. And we wanted to do something to help. So, we set out to build something different. Something that appealed to kids as much as parents and that’s when Jungle Squad was born.
The initial idea grew into something bigger than we imagined, a whole world of characters, stories and adventures that spark imagination. At its centre is a healthier cake bar that kids actually want to eat and parents actually feel good about. Not a compromise. Not a "better-for-you" afterthought. Just a genuinely innovative snack, backed by an interactive world that kids everywhere want to be part of.
That's what healthier snacking and better play means to us. And it's why we built Jungle Squad.
FOUNDER STORY
WHY I STARTED IMAGINAKERY
Hi, I'm Mark. A parent of Rosie (12) and Martha (8), someone who dreams big, and the founder of Imaginakery.
The reason behind all of this is pretty simple… my family. They're the ones who inspired it, shaped it, and if I'm honest, they're the ones who keep me honest about it. I wanted to build something Rosie and Martha could be proud of and genuinely be a part of a true family business. They have shaped so much of Jungle Squad. Their ideas, their thoughts, their opinions and their "Dad, that's actually really cool" moments are all built in.
My dream was always to create something that brings families together. Something kids can identify with, whether that's relating to one of our Jungle Squad characters, picking up something educational from playing our card game, or just swapping out the usual snack for something a little healthier. We believe that a succession of small wins adds up to something bigger.
We created snacks that we’d genuinely feel happy giving to our own kids. That's the heart of our Jungle Squad brand. That's why we built it.
Oh… and Jungle Squad is really fun to watch and play. That helps too.
OUR MISSION
Everything we build is guided by one goal: make everyday family life a little lighter, a little healthier, and a lot more fun.
THE WORLD WE BUILT
MEET THE TEAM
We’re parents, designers and storytellers who care about what kids consume (in their snacks and in their stories.)
HARRY TURPIN
HEAD OF SALES
Usually found on the phone or mid-coffee, figuring out how to get our delicious cakes and trading cards into more stores, more places and more lunchboxes.
JAMES CAMERON
CREATIVE DIRECTOR
Animation, branding, packaging, trading cards-if it's got the Jungle Squad name on it, he's definitely designed it. Creative wizard, talks way too much, interesting cardigans.
LIZ GRIMSHAW
DIGITAL & SOCIAL MEDIA
Part creative mind, part caption writer, part professional social scroller (strictly for work purposes of course), helping spread the word about our amazing brand far and wide.
FAYE SARGENT
OPERATIONS MANAGER
All round organisational wizard. Making sure everything gets from A to B, everyone gets paid and everyone knows what they're supposed to be doing!
MARK SIMESTER
CEO
Founder and head of the real Jungle Squad! Knows how to run businesses, bakeries and marathons (although not all at the same time). Always in meetings and thinking up big ideas.
SARAH GLEW
Commercial Executive
Sales and Marketing sidekick and professional plate spinner. Known for talking a lot and juggling work with mummy duties. Occasionally fashionably late.
LET’S BUILD A COMMUNITY
Jungle Squad isn’t just a brand. It’s a growing community of families navigating the beautiful chaos of parenting together.
JOIN US ON FACEBOOK
Join our Founding Families Facebook group to swap tips with other parents, share stories, and get a first look at what’s coming next.
FOLLOW US ON INSTAGRAM
Follow us @junglesquadunite, tag us in your parenting moments, and show us how Jungle Squad fits into family time.
WATCH OUR YOUTUBE
Subscribe to our YouTube channel for short Jungle Squad episodes your kids will love, and tell us which ones become family favourites.
This is only the beginning
And we’d love you to be part of where we’re going next.
